Jumia Books The Kenyan Social Media Influencer’s Handbook: Monetizing Your Online Presence, the Ultimate Guide to Investing in Kenya

The Kenyan Social Media Influencer’s Handbook is your ultimate resource for transforming your social media presence into a profitable brand in the Kenyan market. Authored by Product One Publishing, this comprehensive guide offers practical strategies and insights tailored for Kenyan influencers looking to grow and monetize their online platforms.

From content creation and audience engagement to brand partnerships and digital ethics, this book equips readers with the tools to build influence with integrity. Whether you're a TikTok creator, Instagram storyteller, or YouTube educator, this handbook helps you navigate Kenya’s digital landscape with confidence and clarity.

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Building a personal brand online

Understanding platform algorithms and trends

Monetization strategies: ads, sponsorships, affiliate links

Legal and ethical considerations for influencers in Kenya

Case studies of successful Kenyan content creators

The Ultimate Guide to Investing in Kenya is a strategic manual for anyone looking to grow wealth through smart, locally relevant investments. Whether you're a first-time investor or a seasoned entrepreneur, this guide breaks down Kenya’s financial ecosystem with clarity and actionable insight.

Covering traditional and emerging sectors, the book explores opportunities in real estate, agribusiness, fintech, government securities, and more. It also addresses risk management, regulatory frameworks, and how to align investments with personal goals and market realities.

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Overview of Kenya’s economic sectors

Investment vehicles: stocks, bonds, SACCOs, real estate

Startup funding and venture capital

Risk assessment and portfolio diversification

Regulatory bodies and compliance tips