Jumia Books THE PERSONAL M B A master the Art of business

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.Inside you'll learn concepts such as:The 5 Parts of Every Business: You can understand and  to make good business decisions.How to maximize your personal productivity.How to manage uncertainty and ambiguity.How to conduct intelligent experiments to improve your results.The Personal MBA is designed to help learn the art of business on your own terms. Instead of mortgaging your life to go to business school, it’s possible to dramatically increase your knowledge of business on your own time and with little cost – without setting foot inside a classroom.With a little time and effort, you can easily learn these skills on your own, without eye-popping tuition and student loans.Understanding the fundamental principles of business will give you essential tools you can rely on to make good decisions. If you learn these critical concepts, you’ll be in the top 0.01% of the human population when it comes to knowing:How businesses actually work – in practice, not theory.How to evaluate new business ideas: what really matters, and what doesn’t.How to start a new business from scratch.How to improve any existing business, whether it’s a solo venture or a Fortune 500 corporation.How to use business-related skills to accomplish your personal goals.The Personal MBA explains fundamental, universal business concepts like:The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve – and how to find hungry markets just

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