Jumia Books THE POWER OF PERSONAL BRANDING FOR KENYAN ENTREPRENEURS

THE POWER OF PERSONAL BRANDING FOR KENYAN ENTREPRENEURS is a vibrant and practical guide designed to help Kenyan business owners, creatives, and professionals harness the power of personal branding to elevate their visibility, credibility, and impact. In a world where perception shapes opportunity, this book equips readers with the tools to define their voice, tell their story, and connect meaningfully with audiences.

???? What You’ll Discover:

Brand Identity: Learn how to shape your unique value proposition, visual style, and messaging

Storytelling Techniques: Craft compelling narratives that resonate with Kenyan audiences and build emotional connection

Social Media Strategy: Use platforms like LinkedIn, Instagram, and TikTok to amplify your presence and engage followers

Reputation Management: Understand how to build trust, handle feedback, and maintain consistency across channels

Networking & Influence: Position yourself as a thought leader, collaborate with others, and attract new opportunities

Local Relevance: Explore branding within Kenya’s cultural, linguistic, and entrepreneurial context

???? Who It’s For:

Entrepreneurs launching or scaling businesses

Creatives, influencers, and public figures

Youth seeking to build digital careers

Professionals transitioning into personal ventures

The cover—featuring a smiling portrait surrounded by icons like speech bubbles, hearts, and thumbs-up—reflects the book’s emphasis on human connection, digital engagement, and authentic self-expression. With its bold red background and modern design, it’s visually aligned with the energy of Kenya’s rising entrepreneurial class.

This title fits seamlessly into categories like Entrepreneurship, Personal Development, Digital Branding, and Youth Empowerment. It’s ideal for bundling with guides on social media marketing, influencer strategy, and business storytelling.