Jumia Books The Self-Employed Handbook: Tips and Tricks for Thriving in Kenya

The Self-Employed Handbook: Tips and Tricks for Thriving in Kenya is a hands-on, locally relevant guide for freelancers, solopreneurs, and informal business owners navigating Kenya’s vibrant but challenging self-employment landscape. Whether you're a graphic designer, boda boda rider, online seller, or artisan, this book offers actionable advice to help you build a sustainable and rewarding career on your own terms.

???? What You’ll Learn:

Business Setup Basics: How to register your hustle, manage finances, and stay compliant with local regulations

Time & Task Management: Tools and habits for staying productive without burning out

Marketing & Customer Service: Attract and retain clients through word-of-mouth, social media, and personalized service

Budgeting & Saving: Learn how to price your services, track income, and prepare for slow seasons

Growth Strategies: When and how to scale, collaborate, or diversify your offerings

Mindset & Motivation: Build resilience, confidence, and a long-term vision for your work

???? Why It’s Valuable:

Tailored to Kenya’s economic realities, including mobile money, informal markets, and community-based business models

Includes relatable examples, checklists, and tips from successful Kenyan self-employed professionals

Encourages independence, creativity, and financial literacy

Ideal for youth, side hustlers, and anyone seeking freedom from traditional employment

The cover—featuring a focused individual working from a home office setup—reflects the everyday reality of many Kenyan self-employed workers: resourceful, determined, and building something meaningful from wherever they are. This title fits perfectly under Entrepreneurship, Self-Employment, Youth Empowerment, and Kenyan Business Guides.