Jumia Books The Self-Employed Handbook: Tips and Tricks for Thriving in Kenya

This curated six-book series is a comprehensive toolkit designed to empower Kenyan youth, creatives, and entrepreneurs navigating the evolving digital economy. Each title offers actionable insights, locally relevant strategies, and culturally attuned guidance for building sustainable income streams through self-employment and online platforms.

???? Book 1: The Self-Employed Handbook
A foundational guide for navigating self-employment in Kenya. Covers budgeting, client management, legal basics, and mindset shifts for long-term success.

???? Book 2: Turning Your Passion Into Profit
Helps readers identify their talents and transform hobbies into income-generating ventures. Includes case studies of Kenyan creatives and side hustlers.

???? Book 3: The Power of Personal Branding for Kenyan Entrepreneurs
Explores how to build a compelling personal brand that resonates locally and globally. Offers tips on storytelling, visibility, and reputation management.

???? Book 4: The Kenyan Social Media Influencer’s Handbook
A step-by-step guide to monetizing platforms like TikTok, Instagram, and YouTube. Covers content strategy, audience engagement, and brand partnerships.

???? Book 5: The Kenyan Blogger’s Handbook
Tailored for writers and niche content creators. Offers guidance on blog setup, SEO, affiliate marketing, and turning passion into passive income.

???? Book 6: The Digital Marketing Entrepreneur
Equips readers with tools to launch and scale online businesses. Covers email marketing, e-commerce, analytics, and campaign strategy—all with Kenyan market relevance.

???? Why It Matters for Kenyan Readers
Locally contextualized advice for navigating economic realities

Emphasis on digital literacy, self-reliance, and creative monetization

Ideal for youth, students, freelancers, and aspiring business owners

Encourages empowerment through knowledge, not just capital

This series is perfect for bundling into entrepreneurship starter kits, youth empowerment programs, or digital skills workshops across Kenya.