Jumia Books THE WINNING STRATEGY.

One of the keys to organizationalsuccess is strategic positioning in themarket in which organizationoperates, with the aim of gainingcompetitive advantage.A fish will eventually die if it is out of the water and a bird thrown inwater cannot fly and hence the need for any organization to understandthe environment in which it operates, be able to formulate winningstrategies and achieve above average returns. This book systematicallyand practically explains the process of strategic planning from how tocraft mission, vision, and objectives to how an organization can analyseits internal and external environment and competitors. The bookdiscusses how an organization can formulate, implement, evaluate andmonitor its strategies effectively. An organization that drifts throughwithout any plan has no future and is likely to die or not earn aboveaverage returns. This is an easy to read book with relevant practicalexercises at the end of every chapter to help the reader fully understandand apply the lessons learnt. This book will help any organization toknow where they are, where they are going and how to get there becausedoing the wrong thing efficiently has no eventual benefit to theorganization.