Jumia Books This is Marketing: You Can’t Be Seen Until You Learn To See Book by Seth Godin

Now, for the first time, Godin offers the core of his marketing experience in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.