Jumia Books This is Marketing: You Can’t Be Seen Until You Learn To See Book by Seth Godin

For the first time Seth Godin offers the core of his marketing  in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach How to build trust and permission with your target market.