Jumia Books Traction: Get a Grip on Your Business  by Gino Wickman (Author)

"Traction: Get a Grip on Your Business" by Gino Wickman is a practical guide for entrepreneurs and business leaders to gain control and grow their businesses effectively by implementing the Entrepreneurial Operating System (EOS). The book identifies six key components crucial to business success: Vision, People, Data, Issues, Process, and Traction.

Wickman emphasizes clarifying your business vision by answering critical questions related to core values, focus, marketing strategy, and long-term goals, captured in a tool called the Vision/Traction Organizer (V/TO). Having the right people in the right roles is emphasized for building a strong team. The book also focuses on using data metrics to measure progress, identifying and solving issues at their root, documenting core business processes for consistency, and, importantly, creating traction through discipline, accountability, and execution.