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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsTrade-Off: Why Some Things Catch On, and Others Don't Book by Kevin Maney
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KSh 877
KSh 1,56644%
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need.
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Key Features
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need.
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1 book
Specifications
- SKU: JU506BM5590TYNAFAMZ
- GTIN Barcode: 09780385525947
- Weight (kg): 0.6
- Certifications: Eco Friendly
- Main Material: Paper
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Jumia Books Trade-Off: Why Some Things Catch On, and Others Don't Book by Kevin Maney
KSh 877
KSh 1,56644%
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