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Karl Wilhelm
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Trump: How to Get Rich by Donald J. Trump is a 2004 non-fiction book focused largely on Trump's personal business journey, his public image, and lessons from his career, particularly linked to his role on the TV show The Apprentice. The book is structured as 53 short business "commandments" that encapsulate his approach to success and wealth accumulation.
Key themes and advice from the book include:
Investing wisely and simply, focusing on what you understand.
Impressing your boss and positioning yourself to get a raise.
Efficiently managing a business and leading teams by hiring, motivating, and sometimes firing employees.
Mastering negotiation techniques, like knowing exactly what you want, trusting your instincts, and being patient.
Maintaining the quality and reputation of your brand.
Thinking big and confidently pursuing large goals.
The importance of knowing your business inside out.
Personal stories illustrating Trump's work ethic, passion, and business mindset.
While the book is partly promotion of Trump's brands and TV fame, it also provides practical lessons on focus, momentum, decision-making, public speaking, and negotiating. Trump emphasizes loving what you do as an essential part of success and reveals the detail and effort that goes into his business operations.
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