Jumia Books Trump University Marketing 101

Trump University Marketing 101

Trump University Marketing 101, written by Don Sexton, is a practical guide to marketing for entrepreneurs, business leaders, and managers without an MBA. The book combines the expertise of a renowned marketing professor with the business acumen of Donald Trump, providing a straightforward and actionable approach to marketing.

Key Takeaways

1. Focus on the Product: Sexton emphasizes the importance of understanding your product and its value to customers. He argues that product is the most critical element in marketing, and that successful marketing strategies are built around it.
2. Customer-Centric Approach: The book stresses the need to understand your target audience, including their needs, wants, and behaviors. This customer-centric approach helps businesses develop effective marketing strategies that resonate with their audience.
3. Marketing as Part of the Business Plan: Sexton advocates for integrating marketing into a company’s overall business plan, rather than treating it as a separate silo. This ensures that marketing efforts align with business objectives and drive revenue growth.
4. Practical Techniques: The book provides numerous practical techniques and tools, such as worksheets and checklists, to help businesses develop and implement effective marketing strategies.
5. Real-World Examples: The author uses real-world examples, primarily from the Trump Empire, to illustrate marketing concepts and strategies.

Chapters and Topics

1. Understanding Customers
2. Understanding Competitors
3. Identifying Markets
4. Branding
5. Advertising
6. Promoting
7. Internet Marketing
8. Coordinating Communications
9. Pricing