Jumia Books TURNING YOUR PASSION INTO PROFIT: Pursuing Self-Employment in Kenya

TURNING YOUR PASSION INTO PROFIT: Pursuing Self-Employment in Kenya is a dynamic and practical guide tailored for Kenyans seeking to break free from traditional employment and build sustainable income streams from their personal interests. Whether you're a baker, designer, content creator, or artisan, this book shows you how to monetize your passion in a way that’s culturally relevant, digitally enabled, and financially rewarding.

What You’ll Discover:

Self-Discovery & Skill Mapping: Identify your strengths, passions, and marketable talents

Business Models for Creatives: Learn how to turn hobbies into viable enterprises—from food and fashion to digital content and crafts

Digital Tools & Platforms: Explore how to use social media, e-commerce, and mobile money to reach customers and grow your brand

Marketing & Branding: Build a compelling identity, engage your audience, and stand out in Kenya’s competitive informal economy

Financial Literacy: Budgeting, pricing, reinvesting, and scaling your hustle into a full-time livelihood

Legal & Regulatory Tips: Understand licensing, taxation, and compliance for micro-enterprises in Kenya

???? Why It Matters:

Designed for Kenya’s youth, informal workers, and aspiring entrepreneurs

Encourages innovation, resilience, and community-based growth

Features relatable examples, local case studies, and step-by-step action plans

Promotes self-reliance and economic empowerment in a rapidly changing job market

The cover—featuring a laptop user surrounded by icons of food, media, and urban life—captures the spirit of modern Kenyan entrepreneurship: creative, connected, and full of potential. This title fits perfectly under Self-Employment, Youth Empowerment, Digital Entrepreneurship, and Kenyan Business Guides.