Unconscious Branding by Douglas van Praet is a marketing book that highlights the power of emotions in consumer decision-making. It explains how brands can use psychology to tap into consumers' unconscious desires and create more meaningful connections with them.
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Key Features
Unconscious Branding by Douglas van Praet is a marketing book that highlights the power of emotions in consumer decision-making. It explains how brands can use psychology to tap into consumers' unconscious desires and create more meaningful connections with them.
What’s in the box
1 book
Specifications
SKU: JU506BM5859IKNAFAMZ
Weight (kg): 0.3
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Jumia Books Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Book by Douglas Van Praet