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Who Moved My Cheese? features four characters: two mice, "Sniff" and "Scurry," and two Littlepeople, human metaphor, "Hem" and "Haw." (The names of the Littlepeople are taken from the phrase "hem and haw," a term for indecisiveness.) They live in a maze, a representation of one's environment, and look for cheese, representative of happiness and success. Initially without cheese, each group, the mice and humans, paired off and traveled the lengthy corridors searching for cheese. One day both groups happen upon a cheese-filled corridor at "Cheese Station C." Content with their find, the humans establish routines around their daily intake of cheese, slowly becoming arrogant in the process.
One day Sniff and Scurry arrive at "Cheese Station C" to find no cheese left, but they are not surprised. Noticing the cheese supply dwindling, they have mentally prepared beforehand for the arduous but inevitable task of finding more cheese. Leaving "Cheese Station C" behind, they begin their hunt for new cheese together. Later that day, Hem and Haw arrive at Cheese Station C only to find the same thing, no cheese. Angered and annoyed, Hem demands, "Who moved my cheese?" The humans have counted on the cheese supply to be constant, and so are unprepared for this eventuality. After deciding that the cheese is indeed gone they get angry at the unfairness of the situation. Haw suggests a search for new cheese, but Hem is dead-set in his disappointment and dismisses the proposal
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