Jumia Books why men loves bit*es

The author, Sherry Argov starts off the book with an overview of the situation that multiple women find themselves in as a result of being too nice. The "Bich" in this context isn't the abrasive person usually associated with the label, instead, she is kind and yet strong. She is aware of her femininity but doesn't see it as a weakness, nor does she use it as an unfair advantage and weapon against men. She can give, but unlike the woman that is too nice, she can realize when to stop.

The author goes on to explain the point of the "mental challenge" and what it means, both to men and women. Women rarely understood what it meant, while it was immediately clear to men. Men related to neediness/lack of it while women related it to intelligence.