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Jumia Books WIKIBRANDS: Reinventing Your Company In A Customer-Driven Marketplace Book By Mike Dover And Sean Moffitt

Name: WIKIBRANDS: Reinventing Your Company In A Customer-Driven Marketplace Book By Mike Dover And Sean Moffitt
Brand: Jumia Books
Price: 600.00 KES
Availability: InStock

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KSh 600

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The book begins with the author's concept of “radical adaptability” which is described and backed by research to ultimately provide leaders with a framework they can use to manage change and culture within an ever remote and distributed workforce.

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REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics""A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders."" -- Richard Florida, bestselling author of The Rise of the Creative Class""Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control."" -- B. Josep h Pine II, bestselling author