Jumpspower Sell Or Be Sold

In this book, sales expert Grant Cardone starts from the premise that everything in life is a sale. Understanding the principles of selling is therefore vital for success in life, whether at work or in personal relationships. Cardone asserts that the primary reason that businesses fail is an inability to sell enough, whether that means selling ideas, products, or services. Combining the theory of a motivational book with the practical steps found in a how-to manual, the book lays out the steps needed to master the art of selling. This includes recognizing that selling is a way of life; that a successful sale is almost never about price; and that the customer is always right. The overarching theme throughout the book is that it is essential to take responsibility for the sale and for your own success in life. Ultimately, it is the job of the salesperson to identify the customer’s needs and to determine how best to fulfill that need