Jumia Books Oversubscribed: How to Get People Lining Up to Do Business with You

“Oversubscribed: How to Get People Lining Up to Do Business with You”, Priestley reveals the 7 principles for creating demand that outstrips supply.

Key Pillars for an Oversubscribed Business

1. Preeminence: Establish your business as the go-to provider in your niche, setting yourself apart from competitors.
2. Engagement: Build strong relationships with your customers, creating a loyal following that drives word-of-mouth marketing.
3. Authority: Establish your expertise and credibility, making your business the trusted source in your industry.
4. Social Proof: Leverage customer testimonials, reviews, and ratings to demonstrate your business’s quality and reliability.

Strategies for Getting Oversubscribed

• Structure campaigns and product launches that systematically generate demand
• Implement a process of signaling to market, collecting signals back from market to build up desire and demand for your products and services
• Focus on getting into the mind of your customer, making them want to buy from your business exclusively
• Use the principles and philosophies of oversubscribed businesses to transform your own business