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Qusoma Library & Bookshop Small Data -Martin Lindstrom

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Qusoma Library and Bookshop

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Product details

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than 

Specifications

Key Features

  • Print Length: 258 pages
  • Publisher: St. Martin's Press (February 23, 2016)
  • Publication Date: February 23, 2016
  • Language: English

What’s in the box

1 book

Specifications

  • SKU: QU967ME08QGSDNAFAMZ
  • Main Material: paper
  • Weight (kg): 0.29

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Qusoma Library & Bookshop Small Data -Martin Lindstrom

Qusoma Library & Bookshop Small Data -Martin Lindstrom

KSh 2,899

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