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Malcolm Gladwell revisits the science of influence with fresh insights on social engineering and superspreaders. This bold follow-up explores how ideas ignite change—and how we shape the tipping points around us.
Revenge of the Tipping Point by Malcolm Gladwell is a compelling exploration of how social influence, viral ideas, and engineered narratives reshape our world. Twenty-five years after his groundbreaking debut, Gladwell returns with new stories and sharp analysis on what drives mass behavior—from Ivy League sports to cultural overstories.
Malcolm Gladwell revisits the science of influence with fresh insights on social engineering and superspreaders. This bold follow-up explores how ideas ignite change—and how we shape the tipping points around us.
Revenge of the Tipping Point by Malcolm Gladwell is a compelling exploration of how social influence, viral ideas, and engineered narratives reshape our world. Twenty-five years after his groundbreaking debut, Gladwell returns with new stories and sharp analysis on what drives mass behavior—from Ivy League sports to cultural overstories.
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