Simple Baby Moisturising Shampoo Natural Chamomile Goodness. Soothes Baby'S Delicate Skin. Gently Cleanses With No Tears. - No Perfume, No Colour. - No Unnecessary Ingredinets And No Harsh Chemicals So It Won'T Upset Baby'S Skin. - 1 Vital Vitamin. Pro-Vitamin B5 Softens And Smoothes. - 3 Skin Loving Nutrients. Glycerin Moisturises And Nourishes. Chamomile And Lavender Oil Soothes And Calms. From The Experts In Sensitive Skin Smile, It'S Simple. You Can Trust Simply Baby To Care For Your Baby'S Delicate Skin. Simple Have Teamed Up With Tiny Tatty Teddy, The Loveable Little Grey Bear With A Blue Nose And A Warm Heart, To Brighten Up Your Baby'S Bath And Change Time. - No Tears Formula. - Soap Free. - Hypoallergenic. - Suitable Even For Newborn Babies. - Dermatologically And Paediatrician Tested And Approved. - Ph Balanced. - Simple Skincare Contains No Animal Derived