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A bold guide to earning more by competing less—through clarity, efficiency, and human-centered strategy. Perfect for entrepreneurs seeking timeless lessons on profit and purposeful growth.
Jonathan Goodman’s The Obvious Choice offers 15 timeless lessons on success and profitability, helping readers simplify their business, attract loyal customers, and thrive without chasing trends or algorithms
A bold guide to earning more by competing less—through clarity, efficiency, and human-centered strategy. Perfect for entrepreneurs seeking timeless lessons on profit and purposeful growth.
Jonathan Goodman’s The Obvious Choice offers 15 timeless lessons on success and profitability, helping readers simplify their business, attract loyal customers, and thrive without chasing trends or algorithms
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