Jumia Books Thinking, Fast and Slow  by Daniel Kahneman (Author)

"Thinking, Fast and Slow" by Daniel Kahneman presents a comprehensive exploration of the two systems that drive human thought and decision-making. System 1 is fast, automatic, intuitive, and emotional, operating effortlessly and often unconsciously. System 2 is slow, deliberate, logical, and effortful, responsible for critical thinking and self-control. Kahneman explains how these systems interact, often with System 1 generating quick impressions and System 2 monitoring or overriding them when necessary.

The book highlights cognitive biases and errors that arise from the dominance of System 1 thinking, such as overconfidence, loss aversion, and framing effects. Kahneman introduces key psychological concepts like the "law of least effort," explaining that the brain prefers simple shortcuts and avoids taxing mental work, which influences judgment and decision-making. The book also explores the "experiencing self" versus the "remembering self," illustrating how people often judge their experiences based more on memory than on actual moment-to-moment feelings.