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Jumia Books Trade-Off: Why Some Things Catch On, and Others Don't Book by Kevin Maney

Name: Trade-Off: Why Some Things Catch On, and Others Don't Book by Kevin Maney
Brand: Jumia Books
Price: 877.00 KES
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need.