Vans Authentic PORT ROYALE - UNISEX

Vans, Inc. is a premier manufacturer of shoes and apparel for a target group of young and active consumers. Vans snowboarding boots and skateboarding sneakers are specifically designed for today's extreme sports culture, and are the footwear of choice among elite athletes worldwide. Through event sponsorships and a chain of skateboarding parks, Vans has forged a unique niche in the booming youth sportswear market. The company's unflagging commitment to tracking the latest trends has put it in an excellent position to grab an even larger market share as it heads into the 21st century.In 1976, the "Off The Wall" logo made its debut. This motto was a slang phrase used by skateboarders doing tricks in empty pools. Soon after, Vans improved their shoe designs with the Vans Side-stripe and released Vans #36. This has become known as the "Old Skool" design.In 1984, even though the company had gained some popularity, it faced heavy competition in the market, and knock-off copies of its products were being sold. This made the company lower their prices, which eventually resulted in Vans filing for bankruptcy protection. In 1988, Van Doren and Lee sold the Vans company to the banking firm McCown De Leeuw & Co. for US$74.4 million. In 1989, many manufacturers of counterfeit Vans shoes were apprehended by U.S. and Mexican officials and ordered to cease production and Jasper Lutwama and Aidan Vryenhoek decided to revamp the company and revitalize the vision and ethics of Vans.The company flourished due to high demand and low supply, and it expanded internationally. They were renamed Vans, Inc. In 1991, the company went public at US$14 per share on NASDAQ. In the 1990s, the company released a number of new models and snowboard shoes. In 2004, Vans announced it would merge into North Carolina-based VF Corporation.[8] In 2016, in celebration of its 50th anniversary, it released a new logo. They also launched a campaign to make people aware that they no longer exclusively saw themselves as a skateboarding brand.