Sony 55'' FULL ARRAY GOOGLE TV, VOICE ZOOM, ACOUSTIC AUDIO, NETFLIX 55X90J

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

COGNITIVE PROCESSOR XR™ - WORLD'S FIRST COGNITIVE INTELLIGENCE TVS

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

FULL ARRAY WITH XR CONTRAST BOOSTER 5 - REAL LIFE DEPTH WITH DEEP BLACKS AND HIGH BRIGHTNESS

By precisely balancing light output across the screen, dimming some areas and boosting others, our Full Array LED with XR Contrast Booster 5 adjusts luminosity for high peaks in brightness and deep blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail. 

4K120 - SMOOTH, RESPONSIVE GAMING IN 4K AT 120FPS

With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5 ms with 4K/120fps and dedicated Game Mode.

GOOGLE TV - THE ENTERTAINMENT YOU LOVE. WITH HELP FROM GOOGLE

See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you. Searching is easy - just ask Google. Just say “Hey Google, find action movies” to search across your favourite apps.

ACOUSTIC MULTI-AUDIO - SOUND FROM THE SCREEN, PERFECTLY MATCHING THE ACTIONOur Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. With X-Balanced Speakers, you'll enjoy clear sound and bass, no matter where you place your TV.
PRECISE 4K PICTURES, AS PERCEIVED BY THE HUMAN EYEEnjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.
TURN ANY SOUND INTO A TRULY IMMERSIVE EXPERIENCEAdvanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony. 

A WIDE PALETTE OF NATURALLY BEAUTIFUL COLOURSSee colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic. .
RECREATING LOST TEXTURE, THE INTELLIGENT WAYWhatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.10 .
INTELLIGENT MOTION PROCESSING FOR FAST-MOVING, BLUR-FREE SCENESWatching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
ALL YOUR ENTERTAINMENT UPSCALED TO 3D SURROUND SOUNDWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
VOICE ZOOM™ 2 ENHANCES VOICES FOR CLEARER DIALOGUEHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
EASILY CONTROL YOUR SMART HOMEUse your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.
SUPERSIZE YOUR SMARTPHONE FAVOURITESQuickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
CONTROL ALL YOUR DEVICES WITH ONE SMART REMOTEAll your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.14 15 .
SUPREME PICTURES AND SOUND, WHATEVER THE ENVIRONMENTSit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
ENJOY STUDIO QUALITY ENTERTAINMENT, AS THE CREATOR INTENDEDWith a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.17 18 19 20 .