Sony 55'' OLED ULTRA HD GOOGLE TV, ACOUSTIC AUDIO, VOICE ZOOM, NETFLIX 55A80J

See how we’ve maximised viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR™ – it’s sound and vision in perfect harmony.

COGNITIVE PROCESSOR XR™ - WORLD'S FIRST COGNITIVE INTELLIGENCE TVSOur BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.EXTRAORDINARY OLED PICTURES, AS PERCEIVED BY THE HUMAN EYEEnjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.TURN ANY SOUND INTO A TRULY IMMERSIVE EXPERIENCEAdvanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.HANDS-FREE ENTERTAINMENT WITH HELP FROM GOOGLEWith hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.3 4 5 6 .
RECYCLE. RENEW. REDUCE.Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models. FEEL MORE DEPTH AND TEXTURE WITH PURE BLACKS AND DAZZLING LIGHTOur Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights. A WIDE PALETTE OF NATURALLY BEAUTIFUL COLOURSSee colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.RECREATING LOST TEXTURE, THE INTELLIGENT WAYWhatever the content or source, you'll enjoy entertainment close to 4K7resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.8 .INTELLIGENT MOTION PROCESSING FOR FAST-MOVING, BLUR-FREE SCENESWatching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.THE SCREEN IS THE SPEAKER, SOUND PERFECTLY MATCHES ACTIONFor an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

ALL YOUR ENTERTAINMENT UPSCALED TO 3D SURROUND SOUNDWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.