Hisense 98U7 98″ ULED 4K TV SERIES U7H (2YRs WRTY)

Full Array Local Dimming Pro

10 years of expertise in local dimming technology has allowed Hisense to deliver a razor-sharp image with Full Array Local Dimming. Full Array Local Dimming boosts image contrast by controlling each zone of the well-aligned backlight. Backlight management across the entire screen results in an evenly optimized picture with deeper blacks and brighter whites. All of this results in a more accurate and dynamic viewing experience.

One Billion+ Shades

Hisense QLED Quantum Dot Colour

Over one billion shades of colours can be reproduced on your display with quantum dot technology to present a wider range of colour, more shades, and more hues. Think of a smooth gradation from light pink to deep burgundy, or an azure-blue sky fades into the sea horizon. It can transport the director’s original calibration effortlessly with a larger palette and more accurate gradations.

Next Gen Gaming in 4K@120Hz

Game Mode Pro with HDMI 2.1

Experience next gen gaming with HDMI 2.1 for 4K@120Hz.

Variable Refresh Rate (VRR) + Automatic low-latency mode (ALLM) turns on Game Mode Pro automatically when a gaming console is connected keeping you ahead of the game.

Boost your chances of scoring legendary wins by significantly reducing input lag when on Game Mode Mode. Shorter delay between input and reactions to on-screen developments is particularly important for fast-paced, competitive games.

Scene-by-scene processing through deep-learning

Hi-View Engine

With all the Hisense TV’s intelligent features aggregated in one place, the Hi-View Engine powers to enhance the picture quality scene-by-scene. The algorithm simulates the neural network, intelligently optimising the picture through deep-learning for an adaptive and brilliant viewing.

ncredibly vivid details that adapt to your space

Dolby Vision IQ & HDR 10+ Adaptive

Dolby Vision® HDR & HDR10+ transforms your TV experience with an ultra-vivid picture that brings entertainment to life, and with Dolby Vision IQ & HDR10+ Adaptive, take your experience to the next level by understanding the brightness in your space.

No matter if the content is on-demand or live, Dolby Vision IQ & HDR10+ Adaptive dynamically adjusts to the changing light in the room and delivers the best experience possible for all content types across SDR and popular HDR format, leveraging the full intelligence of your TV to deliver a perfect picture in your room at every moment.

Cinema, Sports and Motion at it’s best

200 Smooth Motion with Auto Sports Mode

200 Smooth Motion utilises a 120Hz native panel and a dynamic algorithm tailored to moving objects, to create a truly vibrant, crystal-clear fast motion scene.

Even better, when your Hisense TV detects live sports it will automatically switch to Sports Mode. Sports Mode also enhances surround sound effects and delivers a punchy fast motion picture, for an immersive image and full, lifelike crowd sound, while the commentator stays clear and focused.

Go Inside the Story with Breakthrough Sound

Dolby Atmos®

Enter a new world of sound with Dolby Atmos®. A leap forward from surround sound, it transports you from an ordinary moment into an extraordinary experience with moving audio that fills your room and flows all around you.

You’ll feel like you’re inside the action as the sounds of people, places, things, and music come alive with breathtaking realism and move throughout the space. Immersive and emotive, Dolby Atmos is sound you can feel—sound that creates a powerfully moving entertainment experience.

See the sound. Hear the picture.

Ez Play

Hisense TVs and Hisense Soundbars are made to perfectly pair with each other. Now calibrating all functions of your soundbar is as simple as using your TV remote powered by the EzPlay function.