Books Effortless: Make It Easier to Do What Matters Most  by Greg McKeown (Author)

"Effortless: Make It Easier to Do What Matters Most" by Greg McKeown is a guide to achieving important goals with less stress and struggle by adopting a smarter, more sustainable approach to work and life. The book is structured in three parts: entering the Effortless State, taking Effortless Action, and achieving Effortless Results.

McKeown challenges the common belief that success requires relentless effort and exhaustion. Instead, he advocates for working smarter by clearing mental clutter, simplifying processes, and pacing yourself with balance. He encourages starting projects imperfectly with "zero drafts" and embracing small, manageable mistakes as learning opportunities.

Key concepts include protecting your progress from self-criticism, setting a sustainable pace ("slow is smooth, smooth is fast"), and focusing on the highest-impact activities rather than spreading yourself too thin. The book stresses the natural rhythms of life involving periods of effort and rest to avoid burnout and maintain high performance.