Jumia Books How to Win Friends & Influence People   Dale Carnegie (Author)

"How to Win Friends & Influence People" by Dale Carnegie is one of the most influential self-help books, offering timeless principles on improving relationships, communication, and influence.

Summary of key principles:

Fundamental Techniques in Handling People:

Don’t criticize, condemn, or complain.

Give honest and sincere appreciation.

Arouse in the other person an eager want.

Six Ways to Make People Like You:

Become genuinely interested in other people.

Smile.

Remember and use a person’s name.

Be a good listener; encourage others to talk about themselves.

Talk in terms of the other person’s interests.

Make the other person feel important sincerely.

How to Win People to Your Way of Thinking:

Avoid arguments.

Show respect for others’ opinions; never say “you’re wrong.”

Admit mistakes quickly and emphatically.

Begin in a friendly way.

Get the other person saying “yes, yes” early.

Let others do a lot of the talking.

Let others feel the idea is theirs.

See things from others’ perspectives.

Be sympathetic to others’ ideas and desires.

Appeal to nobler motives.

Dramatize your ideas.

Throw down a challenge to motivate.

Leadership Principles:

Begin with praise and honest appreciation.

Call attention to mistakes indirectly.

Talk about your own mistakes before criticizing others.

Ask questions instead of giving direct orders.

Give others a reputation to live up to.

Use encouragement and make faults seem easy to correct.