Jumia Books Invisible Influence: The Hidden Forces that Shape Behavior  by Jonah Berger (Author)

Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger explores the subtle and often unnoticed ways in which other people's actions influence our own decisions, behaviors, and preferences. Berger shows that social influence operates constantly, shaping everything from mundane choices to significant life decisions. People tend to mimic others but also strive to be unique, creating a balance between conformity and differentiation. The book explains how these invisible social forces affect areas such as product choices, political opinions, and even everyday behaviors, often without our conscious awareness. By understanding these hidden influences, readers can gain better control over their decisions and learn when to resist or embrace social pressures.