Jumia Books Programmed to Fail: How to Break Through Your Mental Blocks and Achieve Greatness by Brandon Epstein

Programmed to Fail by Brandon Epstein is a bold and empowering guide for anyone who feels stuck, self-sabotaging, or held back by invisible mental barriers. Drawing on neuroscience, psychology, and personal development strategies, Epstein reveals how many of us are unconsciously conditioned to fail—and how we can reprogram our minds to pursue greatness instead.

This book is not about motivation alone; it’s about transformation. Epstein identifies the subtle patterns and belief systems that shape our behavior, often without our awareness. Through practical exercises, mindset shifts, and real-life examples, he teaches readers how to:

Recognize and dismantle self-limiting beliefs

Replace negative mental scripts with empowering ones

Build habits that reinforce confidence and clarity

Cultivate emotional resilience and mental agility

Align daily actions with long-term purpose and vision

The cover’s tangled brain illustration with a red cross symbolizes the journey from confusion to clarity—a visual metaphor for the book’s core message: you can break free from the mental programming that keeps you small.

Ideal for entrepreneurs, creatives, students, and professionals, Programmed to Fail offers a roadmap to personal mastery. Whether you're launching a business, chasing a dream, or simply trying to live more intentionally, this book helps you shift from unconscious limitation to conscious creation.