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Most small businesses fail not because of lack of effort, but due to flawed assumptions. This book reveals how to build a business that works, not just a job that consumes you.
Michael E. Gerber demystifies the entrepreneurial myth and guides readers through the critical steps of building a successful, scalable business. With practical insights and real-world examples, this bestseller empowers small business owners to rethink their strategy and thrive.
Most small businesses fail not because of lack of effort, but due to flawed assumptions. This book reveals how to build a business that works, not just a job that consumes you.
Michael E. Gerber demystifies the entrepreneurial myth and guides readers through the critical steps of building a successful, scalable business. With practical insights and real-world examples, this bestseller empowers small business owners to rethink their strategy and thrive.
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