Make movies and games come to life with the immersive detail and contrast of Full Array LED, powered by the intelligent Cognitive Processor XR™. See billions of accurate colors, each reproduced with the subtle differences of the real world with XR Triluminos Pro. And XR Contrast Booster 10 further enhances the dynamic range of the picture bringing out the beauty in everything you watch.

Real-life picture with enhanced contrast

BRAVIA XR X90K 4K HDR FULL ARRAY LED GOOGLE TV

Next generation picture & sound with Cognitive Intelligence

See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors.

Perfect for PlayStation 5

Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5. Auto HDR Tone Mapping improves gaming picture quality and Auto Genre Picture Switch ensures the TV is set to the correct picture mode when playing games or watching movies.

Level-up your gaming

With features such as 4K/120, VRR, and ALLM as specified in HDMI 2.1, BRAVIA XR TVs deliver a thrilling gaming experience. With 4K/120 you get up to 120fps on compatible games and Variable Refresh Rate (VRR) virtually eliminates screen tearing and stuttering.