LG 50'' 4K ULTRA HD FRAMELESS SMART TV, TRUE COLOR, MAGIC REMOTE 2021- 50UP77

REAL 4KLG UHD TV was made to entertain by taking what you watch to a new level. Whether it's cinema, sports, or games, it delivers realistic images with vivid colour and fine detail in up to four times the definition of Full HD.
Α7 GEN 3 PROCESSOR 4KThe powerful a7 Gen3 Processor delivers spectacular viewing and sound experience by enhancing picture and sound sources. It delivers an amazing viewing experiences no matter what the source.
TV TAKES A GIANT LEAP FORWARDTransform your TV into a central hub with intelligent ThinQ AI. With natural voice recognition, LG ThinQ AI allows you to command and control your Home IoT ecosystem. With Google Assistant and Amazon Alexa built-in, LG ThinQ AI makes life so much more convenient.
FILMMAKER MODE™Watch it the way it’s shown in cinemas
FILMMAKER MODE™ adjusts the picture, turning off motion smoothing for a Cinematic experience. Watch films with the creative intent and cinematic experience preserved.
A WORLD OF ENTERTAINMENT -HOUSING ALL YOUR ENTERTAINMENTDive into a wide variety of content to choose from with Disney+, the Apple TV app and Netflix. From the latest movies, TV shows, and documentaries, to live sports and more, find them all in one place. Just sit back and enjoy.*
*Internet connection and subscriptions may be required for certain features and to access certain content. Internet usage charges and conditions apply. Content, features and third party services will vary from time to time without notice. Video resolution will vary based on internet speed.DISNEY+Disney+ gives you full access to stream classics, binge on new originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.
THE HOME OF APPLE TV +Original shows from Apple TV+ and thousands of movies to buy or rent. It's personalised and expertly curated, so you'll discover the best of what's on, all in the Apple TV app.
LOW INPUT LAGLG TV allows users to synchronise their senses with real-time scenes in a fast-paced game with low input lag.
HGIG MODEHGiG delivers gaming graphics best matched with the identified specifications and performance levels on your TV. With LG TV, play a wide selection of games with the confidence in a TV that will show games at their best.SPORTS ALERT - STAY ON TOP OF YOUR GAMESports Alert notifies you about key moments before, during and after games for sports like the Premier League, NBA and NFL. If these games are being broadcast on Free-to-Air TV you'll never have to worry about missing the big plays from your favourite teams, even when you're watching other content.
WIDE VIEWING ANGLE - LIFELIKE COLOUR FROM WIDE ANGLESWatch your favourite teams play on a display with spectacularly realistic colours, no matter where you sit.