LG 55'' NANOCELL 4K 2023 SMART TV With VOICE CONTROL& MAGIC REMOTE-55NANO77

The Pure Colors

Pure RGB colors are the key to realistic picture quality. NanoCell Technology applies nanoparticles that create purify colors by filtering out dull colors and enhancing the purity of the RGB spectrum.

Real 4K Made by Pure Colors

NanoCell TV delivers a Real 4K that meets the international standard CM value. Discover the more brilliant and clear visual experience with Real 4K resolution completed by NanoCell Technology.α7 Gen 3 Processor 4K

Elevate Your Viewing Experience

The powerful α7 Gen3 Processor 4K delivers spectacular viewing and sound experience by enhancing picture and sound sources. NanoCell TV delivers optimized viewing experience with the Pure Colors from whatever source.

Pure Colors Turn Your Home into the Movie Theater

NanoCell TV makes all scenes real based on the vivid Pure Colors creates and the intense contrast that Nano Black creates. In addition, it delivers optimized visual and sound for a spectacular, more lifelike experience. Now enjoy the true home cinema with NanoCell TV, which supports unlimited entertainment.

NanoCell Gaming

AAA gaming begins here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.  Dolby Vision IQ & Dolby Atmos

Delivering the Creator’s Vision

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ-extends the benefits of Dolby Vision beyond HDR-, screen brightness, color and contrast are intelligently adjusted for genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.FILMMAKER MODE™

See Content the Way it was Made

The processor automatically adjusts the picture, turning off motion smoothing for the full motion picture effect. Watch films with the creative intent and cinematic experience preserved. Enjoy all your content at the cinematic standard and feel the full artistic intent of every film.HDR 10 Pro & HLG Pro

Upgraded Major HDR Formats

NanoCell TVs provide  HDR picture quality by adjusting the supported major HDR formats HLG and HDR 10. It allows you to enjoy all of your content in lifelike high definition.Local Dimming

Crisp Detailed Scene

With the Local Dimming, the color and contrast levels are enhancing compared to direct back Lit TVs. NanoCell 4K provides a great entertainment experience with greater contrast.Unlimited Entertainment

Multiplex in Your Home

Dive into the wide variety of content available on the Apple TV app and Netflix. From the latest movies, TV shows, and documentaries, to live sports and more, find them all here in one place. Just sit back and enjoy.The Apple TV app

The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.

Pure Colors Bring Battlefield in Front of You

NanoCell technology completes a virtual world that surpasses reality with Pure Colors, created through NanoCell Technology.
In addition, various game features such as Low Input lag, HDMI 2.1 and HGiG allow you to enjoy a virtual world of improved graphics on real-time.