As I Am BORN CURLY - ARGAN CURL DEFINING JELLY

Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind.

Achieve the look of long-lasting definition, as the luxurious jelly helps to promote natural curl formation, encouraging optimum volume and bounce.

Versatile and smooth, the jelly helps to detangle and minimise the appearance of frizz, while also reducing the chance of flaking. A boost of Argan Oil drenches your tresses in moisture, locking it in for long-lasting, touchable softness.

Improves Hair Moisture by 18%
Firms the Curls and Improves Durability by 209%

How To Use

Apply after cleansing, conditioning and detangling hair. Apply while hair is still very damp. Avoid rigorous towel-blotting to minimize frizz. Apply Born Curly Argan Leave-In Conditioner & Detangler, liberally according to instructions. Detangle using a wide tooth comb.

Smooth on Born Curl Argan Curl Defining Jelly along small sections, from root to tip. As you near the end of each section, define curls by rotating your fingertips to form a coil. (For longer hair, finger-raking or finger-coiling are also ways to define the natural coil/curl pattern.)

Spray hair with As I Am JBCO Water to keep hair damp if it begins to dry before styling is complete. Allow hair to dry completely to set the definition and avoid frizz. Air drying recommended. For older children, able to sit stationery for the time it takes hair to dry, you may use a hood dryer set to a low setting.

Fluff, separate or arrange coils/curls to finesse style if desired, only after hair is completely dry. To re-define curls, simply re-dampen the hair with water and smooth with fingers.