Apply directly onto the skin using the applicator. Ensure the cream is spread evenly and thickly enough to fully cover the hair. Do not rub in. * Leave the cream on for 5 minutes* carefully timed. Test a small area with the head of the applicator. If the hair comes away easily remove the rest of the cream with the applicator, rinsing thoroughly with water and gently pat dry. If necessary leave the cream on for a little longer but do not exceed 10 minutes total application time. * The time taken depends upon the thickness of your hair.Beauty formulas hair removal cream will gently and effectively remove hair in 5 minutes and is enriched with moisturising and hydrating shea butter and soothing green tea extract for soft supple skin. Suitable for legs, underarms and bikini line.