Books First Ltd. PREDICTABLY IRRATIONAL

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Key Features
  • Binding: Paperback
  • Publisher: Harpercollins
  • Language: English
  • ISBN-13: 978-0062018205
  • Publication year: 2011
  • Format: B Format
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Genuine product
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare. 
Key Features
  • Binding: Paperback
  • Publisher: Harpercollins
  • Language: English
  • ISBN-13: 978-0062018205
  • Publication year: 2011
  • Format: B Format
What's in the Box
1 PC OF PREDICTABLY IRRATIONAL BOOK
Specifications of PREDICTABLY IRRATIONAL
SKU
BO925BO01S7D6NAFAMZ
Size (L x W x H cm)
17.8*11*2
Weight (kg)
0.18
Main material
PAPER
Author
DAN ARIELY
publisher
HARPERCOLLINS
language
ENGLISH
Year of publication
2011
ISBN
9780062018205
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