Books How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion  by David McRaney (Author)

How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion by David McRaney explores the psychology and neuroscience behind why some people change their minds and others don't. McRaney blends scientific research with compelling stories, such as a conspiracy theorist changing his views and social movements shifting public opinion, to reveal what opens people to new beliefs.

A key insight is that deeply held beliefs form core parts of identity and community membership, making mind change a challenge because it threatens survival and belonging. Change often requires an opening, which can come from new social groups, personal experiences, or empathetic conversations that invite reflection rather than confrontation. Techniques like deep canvassing use respectful inquiry ("what if?" questions) to gently disrupt certainty and foster openness.