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Market psychology books

(281 products found)
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Discover a curated selection of market psychology books designed to deepen your understanding of consumer behavior and market dynamics. These insightful reads explore the psychological factors that influence buying decisions, helping you develop effective strategies for marketing and sales. Whether youre a business professional, investor, or student, our collection offers valuable perspectives that can enhance your decision-making skills. Dive into the world of market psychology and unlock the secrets to successful engagement and growth.
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Consumerology The Market Research Myth the Truth about Consumers and the Psychology of Shopping Book By Philip Graves

Consumerology The Market Research Myth the Truth about Consumers and the Psychology of Shopping Book By Philip Graves

A provocative critique of
KSh 1,610.00
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The Psychology of Marketing How Marketers Trick Us Into Buying More by Harinder Singh Pelia Author

The Psychology of Marketing How Marketers Trick Us Into Buying More by Harinder Singh Pelia Author

This book is a prequel to
KSh 1,499.00
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How to Day Trade for a Living A Beginners Guide to Trading Tools and Tactics Money Management Discipline and Trading Psychology Stock Market Trading and Investing

How to Day Trade for a Living A Beginners Guide to Trading Tools and Tactics Money Management Discipline and Trading Psychology Stock Market Trading and Investing

How to Day Trade for a Li
KSh 650.00
KSh 990.00 -34%
(1)
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The Underground Business Playbook The 1 Raw Psychological Strategies That Makes Your Business Dominate the Market

The Underground Business Playbook The 1 Raw Psychological Strategies That Makes Your Business Dominate the Market

With practical insights and proven tactics, it equips entrepreneurs and leaders with tools to outthink competitors, attract opportunities, and achieve lasting success.
KSh 859.00
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The Underground Business Playbook The 1 Raw Psychological Strategies That Makes Your Business Dominate the Market

The Underground Business Playbook The 1 Raw Psychological Strategies That Makes Your Business Dominate the Market

Market Domination Tactics: Learn the specific psychological levers that allow a business to outmaneuver competitors and lead its niche. The "1% Strategy" Focus: Moves beyond standard business advice to explore high level psychological insights reserved for top tier performers.
KSh 1,201.00
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Trading The Bible Learn All The Risk Management And Trading Psychology Secrets With The Easiest Most Complete Manual For Day Forex Option Trading Book By Alan Folley

Trading The Bible Learn All The Risk Management And Trading Psychology Secrets With The Easiest Most Complete Manual For Day Forex Option Trading Book By Alan Folley

A comprehensive manual de
KSh 1,501.00
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Trading Technical Analysis Masterclass Master The Financial Markets Book Byby Rolf Schlotmann Moritz Czubatinski

Trading Technical Analysis Masterclass Master The Financial Markets Book Byby Rolf Schlotmann Moritz Czubatinski

Emotions and instincts, hardly differ. Greed, fear, uncertainty and the willingness to take risks have determined human actions for millennia and, of course, also how people have maneuvered their money around the world's markets for centuries.
KSh 999.00
KSh 2,000.00 -50%
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Market mind games

Market mind games

Simply put: yes. With these words, Denise Shull introduces her radical—and supremely rational— approach to risk.
KSh 1,234.00
KSh 2,300.00 -46%
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Market Wizards Book by Jack D Schwager

Market Wizards Book by Jack D Schwager

Market Wizards Series 5 Barnes & Noble. Market Wizards, Updated: Interviews with Top Traders 6 Bookshop.org.
KSh 850.00
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Market mind games

Market mind games

Simply put: yes. With these words, Denise Shull introduces her radical—and supremely rational— approach to risk.
KSh 1,235.00
KSh 2,000.00 -38%
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Mastering The Market Cycle - Howard Marks

Mastering The Market Cycle - Howard Marks

Mastering the Market Cycle by Howard Marks is a practical and insightful book that explains how understanding market cycles and investor psychology can give investors a significant advantage. Marks emphasizes that market prices and investor behavior move in cycles driven largely by human emotions swinging between extreme optimism and pessimism, which create patterns of excess and correction.
KSh 1,234.00
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I Will Teach You to Be Rich Ramit Sethi The Psychology of Money Morgan Housel Think and Grow Rich Napoleon Hill The Diary of a CEO Steven Bartlett The Richest Man in Babylon S Clason Why A Students Work for C Students Robert Kiyosaki

I Will Teach You to Be Rich Ramit Sethi The Psychology of Money Morgan Housel Think and Grow Rich Napoleon Hill The Diary of a CEO Steven Bartlett The Richest Man in Babylon S Clason Why A Students Work for C Students Robert Kiyosaki

Housel explains why rational finance often fails due to human nature, focusing on patience, avoiding lifestyle inflation, humility, and the power of compounding. Think and Grow Rich (Napoleon Hill) A timeless classic that identifies 13 principles for success, including desire, faith, persistence, and the power of the subconscious mind.
KSh 7,499.00
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The Alchemy of Finance byGeorge SorosAuthorPaul A VolckerForeword

The Alchemy of Finance byGeorge SorosAuthorPaul A VolckerForeword

Soros introduces his groundbreaking "theory of reflexivity," which asserts that market participants' perceptions influence market realities, creating self reinforcing feedback loops. This means that market prices do not merely reflect economic fundamentals but actively shape them, often leading to cycles of boom and bust.
KSh 1,234.00
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No Nonsense Forex Trading Psychology

No Nonsense Forex Trading Psychology

No Nonsense Forex Trading
KSh 650.00
KSh 990.00 -34%
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Best Loser Wins Why Normal Thinking Never Wins the Trading Game Book By Tom Hougaard

Best Loser Wins Why Normal Thinking Never Wins the Trading Game Book By Tom Hougaard

High stake trader Tom Hougaard explains that to win, you must go against your instincts, embrace losing correctly, and master the mental game that separates the 1% from the rest.
KSh 813.00
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Trading In The Zone - Master The Market With Confidence Discipline And A Winning Attitude By Mark Douglas

Trading In The Zone - Master The Market With Confidence Discipline And A Winning Attitude By Mark Douglas

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation. Fast Delivery New , Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.
KSh 1,234.00
KSh 2,300.00 -46%
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Trading In The Zone - Master The Market With Confidence Discipline And A Winning Attitude By Mark Douglas

Trading In The Zone - Master The Market With Confidence Discipline And A Winning Attitude By Mark Douglas

Douglas uncovers the unde
KSh 799.00
KSh 1,250.00 -36%
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PSYCHOLOGY OF MONEY

PSYCHOLOGY OF MONEY

They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics.
KSh 1,321.00
KSh 2,100.00 -37%
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The Illusion of Choice 16 psychological biases that influence what we buy byRichard ShottonAuthor

The Illusion of Choice 16 psychological biases that influence what we buy byRichard ShottonAuthor

The Illusion of Choice: 1
KSh 1,359.00
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The Psychology of Money The Millionaire Next Door 2 Book Set

The Psychology of Money The Millionaire Next Door 2 Book Set

Perfect for entrepreneurs, investors, and anyone seeking financial independence.
KSh 1,599.00
KSh 2,000.00 -20%
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PSYCHOLOGHY OF MONEY

PSYCHOLOGHY OF MONEY

They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award winning author Morgan Housel shares 19 short stories exploring the different ways people think about money and teaches you how to make better sense of one of life’s most important topics.
KSh 1,398.00
KSh 2,100.00 -33%
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Trading In The Zone Master The Market With Confidence Discipline And A Winning Attitude Book By Mark Douglas

Trading In The Zone Master The Market With Confidence Discipline And A Winning Attitude Book By Mark Douglas

Trading in the Zone by Mark Douglas is a book that delves into the psychological aspects of trading and explores the importance of mindset in achieving success in the market It offers valuable insights and strategies for managing emotions and maintaining discipline. , Trading in the Zone by Mark Douglas is a book that delves into the psychological aspects of trading and explores the importance of mindset in achieving success in the market. It offers valuable insights and strategies for managing emotions and maintaining discipline.
KSh 999.00
KSh 2,000.00 -50%
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Trading in the zone

Trading in the zone

Understand the true realities of risk Be comfortable with the "probabilities" Money and Investing Financial Management , Mark Douglas, a renowned trading psychology expert, uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. By teaching traders on the psychological aspects of trading and how traders can develop the mindset required for success in the financial markets.
KSh 1,199.00
KSh 1,998.00 -40%
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No Nonsense Forex Trading Psychology

No Nonsense Forex Trading Psychology

I hope this book was exactly what you needed. Patrick Fast Delivery New , Without full control of your own trading psychology, you officially have nothing.
KSh 999.00
KSh 2,000.00 -50%
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Trading Technical Analysis Masterclass Master The Financial Markets

Trading Technical Analysis Masterclass Master The Financial Markets

Personal finance Trading stocks, currencies, futures Economics Business , This trading guide emphasizes that anyone can learn to trade stocks, currencies, and other financial markets with the right approach. Focusing on technical analysis, it explains price movements, chart patterns, and ready-to-use strategies, while also diving into trader psychology and mass behavior. Rooted in timeless emotions like fear and greed, the book teaches how to read charts as reflections of human interaction. Divided into three sections—technical analysis basics, chart pattern interpretation, and strategy development—it aims to help readers make confident, informed, and independent trading decisions.
KSh 860.00
KSh 1,720.00 -50%
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Trading In The Zone By Mark Douglas

Trading In The Zone By Mark Douglas

Trading in the Zone by Mark Douglas is a book that delves into the psychological aspects of trading and explores the importance of mindset in achieving success in the market It offers valuable insights and strategies for managing emotions and maintaining discipline. New Paperback Fast delivery , Trading in the Zone by Mark Douglas is a book that delves into the psychological aspects of trading and explores the importance of mindset in achieving success in the market It offers valuable insights and strategies for managing emotions and maintaining discipline.
KSh 999.00
KSh 2,000.00 -50%
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Brain Hacks For Traders - Harvey Walsh

Brain Hacks For Traders - Harvey Walsh

Walsh offers a series of simple yet powerful "brain hacks"—techniques designed to: Subvert the fear engine to make trading stress free Use cognitive biases and heuristics to your advantage Transform the power of addiction into a positive force for consistent trading Reveal what’s really on a chart with smart mental tactics Build resilience against self doubt and psychological “monsters” Use “cheat heuristics” ethically to improve decision making Understand why trading less can sometimes be more profitable Stay focused and beat boredom, ensuring you don't miss profitable trades 3 5 6 8 The book is suitable for traders of all markets (stocks, forex, futures, options, commodities) and timeframes, including scalping, day trading, and swing trading 5 7 6 Its core message is that by understanding and “hacking” your own brain, you can overcome built in psychological disadvantages and consistently improve your trading results. In summary, Brain Hacks For Traders provides actionable psychological tools to help traders transform their mental habits, reduce stress, and achieve better, more consistent profits by working with—rather than against—their natural instincts 3 5 6 , Brain Hacks For Traders: Hijack Your Mind, Skyrocket Your Profits by Harvey Walsh is a practical guide that addresses the psychological challenges traders face, such as fear, greed, and self doubt, which often sabotage trading performance.
KSh 1,234.00
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The Psychology Of Money Timeless Lessons On Wealth Greed And Happiness Book By Morgan Housel

The Psychology Of Money Timeless Lessons On Wealth Greed And Happiness Book By Morgan Housel

The Psychology of Money is a collection of short stories exploring the strange ways people think about money The author presents related biases, flaws, behaviors, and attitudes that affect one's financial outcomes and shows how one's psychology can work for and against them. , The Psychology of Money is a collection of short stories exploring the strange ways people think about money. The author presents related biases, flaws, behaviors, and attitudes that affect one's financial outcomes and shows how one's psychology can work for and against them.
KSh 999.00
KSh 2,000.00 -50%
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Influence - 47 Forbidden Psychology Tactics You Can Use To Motivate Influence And Persuade Your Prospects

Influence - 47 Forbidden Psychology Tactics You Can Use To Motivate Influence And Persuade Your Prospects

I call them. Forbidden Psychological Tactics.
KSh 1,235.00
KSh 2,000.00 -38%
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The Psychology Of Money Book By Morgan Housel

The Psychology Of Money Book By Morgan Housel

The Psychology of Money is a collection of short stories exploring the strange ways people think about money The author presents related biases, flaws, behaviors, and attitudes that affect one's financial outcomes and shows how one's psychology can work for and against them. New Paperback Fast delivery , The Psychology of Money is a collection of short stories exploring the strange ways people think about money. The author presents related biases, flaws, behaviors, and attitudes that affect one's financial outcomes and shows how one's psychology can work for and against them.
KSh 999.00
KSh 2,000.00 -50%
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The Psychology Of Money Timeless Lessons On Wealth Greed And Happiness

The Psychology Of Money Timeless Lessons On Wealth Greed And Happiness

The Psychology of Money:
KSh 650.00
KSh 990.00 -34%
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The psychology of money

The psychology of money

They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award winning author Morgan Housel shares 19 short stories exploring the different ways people think about money and teaches you how to make better sense of one of life’s most important topics.
KSh 650.00
KSh 1,200.00 -46%
Add to cart
BECOME EXPERT TRADER IN 30 DAYS- BY MARK DOUGLAS

BECOME EXPERT TRADER IN 30 DAYS- BY MARK DOUGLAS

Discipline and Psychology: Stick to your plan, keep a trade journal, and learn from both successes and losses. Risk Management: Always use stop loss/take profit orders and manage position sizes.
KSh 1,234.00
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The Alchemy of Finance Book By George Soros

The Alchemy of Finance Book By George Soros

A classic text blending finance, psychology, and economic theory. George Soros’s The Alchemy of Finance, with a foreword by Paul A.
KSh 1,591.00
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The Psychology Of Money Timeless Lessons On Wealth Greed And Happiness By Morgan Housel

The Psychology Of Money Timeless Lessons On Wealth Greed And Happiness By Morgan Housel

The Psychology of Money is a collection of short stories exploring the strange ways people think about money. The author presents related biases, flaws, behaviors, and attitudes that affect one's financial outcomes and shows how one's psychology can work for and against them. Within first 24hrs, Shipping Speed Classic , The Psychology of Money is a collection of short stories exploring the strange ways people think about money. The author presents related biases, flaws, behaviors, and attitudes that affect one's financial outcomes and shows how one's psychology can work for and against them.
KSh 999.00
KSh 2,000.00 -50%
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Money Masters of Our Time Book By John Train

Money Masters of Our Time Book By John Train

Profiles of Investment Legends: The book features detailed profiles of 17 great "Money Masters," providing biographies and focusing on their specific strategies. Focus on Techniques and Reasoning: It offers insight into how these successful investors think, where they source information, and their criteria for selecting stocks.
KSh 1,499.00
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Trading In The Zone By Mark Douglas Free Bookmark

Trading In The Zone By Mark Douglas Free Bookmark

Trading in the Zone by Mark Douglas is a book that delves into the psychological aspects of trading and explores the importance of mindset in achieving success in the market It offers valuable insights and strategies for managing emotions and maintaining discipline. New Paperback Fast delivery , Trading in the Zone by Mark Douglas is a book that delves into the psychological aspects of trading and explores the importance of mindset in achieving success in the market. It offers valuable insights and strategies for managing emotions and maintaining discipline.
KSh 999.00
KSh 2,000.00 -50%
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Mechanical Trading Systems

Mechanical Trading Systems

He currently provides independent consultation an d training services to traders and risk management professionals in the areas of technical analysis, risk management, and trader psychology.
KSh 1,234.00
KSh 2,300.00 -46%
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The New Trading for a Living Psychology Discipline Trading Tools and Systems Risk Control Trade Management Book by Alexander Elder

The New Trading for a Living Psychology Discipline Trading Tools and Systems Risk Control Trade Management Book by Alexander Elder

Key Points Three Pillars of Success: Elder structures the book on psychology (mastering emotions and self discipline), method (trading systems and technical analysis), and money (risk control and trade management). Trading Psychology: Controlling emotions—such as fear, greed, and hope—is central.
KSh 1,651.00
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Trading Against The Crowd - John F Summa

Trading Against The Crowd - John F Summa

Written by an experienced economist and derivatives strategist, the book combines theoretical insights with practical applications, making it suitable for both novice and experienced traders interested in improving their timing and decision making by "trading against the crowd." In summary, Trading Against the Crowd offers a comprehensive approach to sentiment based trading, teaching readers how to interpret market psychology and use contrarian signals to enhance their trading performance.
KSh 1,234.00
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Frequently Asked Questions About market psychology books

How do I choose the right market psychology books category to match my learning goals?

Start by clarifying your goal in market psychology books: are you after stock market psychology, forex market psychology, or marketing psychology? In this listing you’ll find titles from brands like jumia-books and justwise across business-investing, business-economics, and psychology categories. Check the author credentials and the focus of each title to align with your aims, such as Hyun Kim’s stock market perspective or Thomas Oberlechner’s forex insights.

What is the most complex attribute to evaluate in market psychology books and how should I judge it?

The most complex attribute to evaluate is the book's theoretical framework and its practical applicability. Look for whether the work leans toward behavioral finance, market ethics, or consumer psychology, and assess how deeply it explores concepts with real‑world examples. Note the brand and publisher behind the title, for example jumia-books or other trusted names, to gauge reliability and depth of discussion.

How would a beginner reader versus a seasoned reader use market psychology books?

A beginner should focus on foundational concepts and clear definitions to build a base in market psychology. A seasoned reader will seek deeper theory, nuanced analyses, and case studies from titles such as The Psychology of Stock Market Investing or The Psychology Of The Foreign Exchange Market to sharpen interpretation of market signals and behavior.

How should I care for and check compatibility of market psychology books like these?

Keep your market psychology books in good condition by choosing the right format and storing them properly. Most titles in this listing are paper with multicolor printing, so store away from moisture and direct sunlight, and consider protective shelving. If you use digital formats later, ensure device compatibility and keep your notes organized for quick reference.

How do I compare market psychology books across brands like jumia-books and justwise?

Compare across brands by checking author credibility, topic focus, and format rather than price alone. Look at who wrote the book and the lens it uses—stock market psychology, forex psychology, or marketing psychology—and choose one that matches your study path within the market psychology books niche.

Are there common pitfalls to avoid when selecting market psychology books?

Yes, steer clear of overgeneralized claims, outdated theories, and options that don’t match your current knowledge level. Verify the publication date or edition and ensure the content aligns with your goals, whether you want investing psychology from brands like jumia-books or philosophical perspectives from other publishers.

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