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The 12 Week Year by Brian P. Moran and Michael Lennington is a productivity and execution system designed to help individuals and teams accomplish more in 12 weeks than others do in 12 months. The key premise is that annual goals and planning lead to procrastination and lack of urgency, whereas compressing the year into 12-week cycles creates consistent focus, accountability, and intensity.
Key concepts include:
Redefining "a year" as 12 weeks rather than 12 months, increasing urgency and focus.
Planning and executing weekly and daily actions that directly drive progress on your most important goals.
Measuring your execution by tracking if you complete your planned actions, not just outcomes.
Creating accountability as ownership and personal commitment, not punishment.
Developing intentional time blocks (strategic, buffer, breakout) to optimize productivity and balance.
Embracing productive tension—the uncomfortable feeling when you're not executing fully—as a motivator to act.
Making commitments for just 12 weeks at a time, making it easier to maintain motivation and adjust goals regularly.
The system encourages constant adaptation and reassessment every 12 weeks, with a heavy emphasis on execution and self-discipline to turn knowledge into results. This approach is practical for individuals, entrepreneurs, and teams seeking more consistent high performance and goal achievement over shorter, manageable periods.
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