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HomeBooks, Movies and MusicArt & HumanitiesPsychologyThe Illusion of Choice: 16 ½ psychological biases that influence what we buy by Richard Shotton (Author)
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Books The Illusion of Choice: 16 ½ psychological biases that influence what we buy by Richard Shotton (Author)
Brand: Books | Similar products from Books
KSh 1,299
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"The Illusion of Choice: 16 ½ Psychological Biases That Influence What We Buy" focuses on how subtle psychological biases shape consumer behavior and choices in marketplaces. Shotton identifies and explains these biases through real-world marketing examples and experimental research, showing how marketers can better attract and persuade customers by understanding these hidden influences. The book demystifies complex cognitive processes behind buying decisions and provides actionable insights to strategically influence customers without overwhelming them with choices. It is noted for its practical approach to behavioral science, making it highly applicable to marketing and business leadership.
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"The Illusion of Choice: 16 ½ Psychological Biases That Influence What We Buy" focuses on how subtle psychological biases shape consumer behavior and choices in marketplaces. Shotton identifies and explains these biases through real-world marketing examples and experimental research, showing how marketers can better attract and persuade customers by understanding these hidden influences. The book demystifies complex cognitive processes behind buying decisions and provides actionable insights to strategically influence customers without overwhelming them with choices. It is noted for its practical approach to behavioral science, making it highly applicable to marketing and business leadership.
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1 BOOK
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- SKU: BO086BM59KR8SNAFAMZ
- GTIN Barcode: 09780857199744
- Weight (kg): 0.1
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Books The Illusion of Choice: 16 ½ psychological biases that influence what we buy by Richard Shotton (Author)
KSh 1,299
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