White Coal Industries set up their business to manufacture charcoal briquettes from agricultural waste. This is so they can help solve the problem of deforestation. Hence their tag line is Think Green, Live Green.

White coal is a form of fuel made from waste products such as groundnut shells, coconut husks, rice husks, maize stalks, and so on. They are great in the sense that as much as we can’t fully avoid fuels, we can use sustainable forms of fuel.

By using white coal you promote the conservation of forests which would otherwise be cut down for firewood or charcoal. You reduce use of fosssil fuels dug up from the ground. You help save our beautiful blue ball of dirt and water!