This website uses cookies. For further information on how we use cookies you can read our Privacy and Cookie notice
In stock
Promotions
Delivery & Returns
Choose your location
Pickup Station
Door Delivery
Return Policy
Easy Return, Quick Refund.Details
Seller Information
Blessings.
100%Seller Score
4 Followers
Seller Performance
Order Fulfillment Rate: Excellent
Quality Score: Excellent
Customer Rating: Excellent
Product details
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.[2] An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.
Specifications
Key Features
Simple English
Paper Back
Blue Cover
Business and Finance
Specifications
- SKU: JU506BM25MLSJNAFAMZ
- Weight (kg): 0.3
Customer Feedback
This product has no ratings yet.