Jumia Books Building A Story Brand - Clarify Your MessageTo Customers

"Building a StoryBrand" by Donald Miller is a book that outlines a powerful framework for creating brand messaging that connects with customers and drives business success.
The book argues that many brands fail to connect with customers because they focus on telling their own story, rather than telling a story that customers find compelling. This is because customers are naturally self-centered and want to know what a brand can do for them.
The StoryBrand framework is a seven-step model that helps brands create clear, concise messaging that resonates with customers. The steps are:
 

• 1. Identify the customer's problem.
• 2. Position the brand as the guide.
• 3. Give customers a plan.
• 4. Call them to action.
• 5. Define the consequences of inaction.
• 6. Paint a picture of success.
• 7. Show how the brand can help.

The author gives practical advice on how to apply this framework to a variety of brand messaging situations, including websites, emails, and social media.
One of the key takeaways from the book is the importance of understanding the customer's story and crafting a message that speaks directly to their needs and desires. The author also stresses the importance of simplicity and clarity in brand messaging, encouraging brands to avoid using jargon or complicated language that can confuse customers.
Overall, "Building a StoryBrand" is a valuable resource for anyone looking to create effective and compelling brand messaging that drives business success.