Jumia Books Shoe Dog

Fresh out of business school, Phil Knight borrowed fifty $ from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the boot of his Plymouth Valiant, Knight grossed $8,000 that first year, 1963. Today,  annual sales top $30 billion, and its swoosh is more than a logo.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. He recalls the foundational relationships that formed. the heart and soul , and how together they created a  brand, and a culture, that changed everything.