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HomeBooks, Movies and MusicEducation & LearningProfessionalThe 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk
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There are laws of nature, so why shouldn't there
be laws of marketing? As Al Ries and Jack Trout—the world-renowned
marketing consultants and bestselling authors of Positioning —note, you
can build an impressive airplane, but it will never leave the ground if
you ignore the laws of physics, especially gravity. Why then, they ask,
shouldn't there also be laws of marketing that must be followed to
launch and maintain winning brands? In The 22 Immutable Laws of
Marketing , Ries and Trout offer a compendium of twenty-two innovative
rules for understanding and succeeding in the international marketplace.
From the Law of Leadership, to The Law of the Category, to The Law of
the Mind, these valuable insights stand the test of time and present a
clear path to successful products. Violate them at your own risk.
Specifications
Key Features
- Business
- Entrepreneurship
- Leadership
- Finance
- Personal development
What’s in the box
1 Book
Specifications
- SKU: JU506BM2XDRGTNAFAMZ
- Weight (kg): 0.6
- Main Material: paper
- Shop Type: Jumia Mall
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Jumia Books The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk
KSh 880
KSh 1,76050%
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