Jumia Books The E Myth Why Most Small Businesses Dont Work And What To..

Gerber's small business management guide is often called an underground success, but its passionate following has grown far beyond the usual definition of a cult. The "E-Myth," or entrepreneurial myth, of the title refers to the common — and usually disastrous — assumption that a person who excels at the technical or operational work of a business will naturally succeed at running such a business. Gerber dispels the myth by showing that, in addition to being a technician, a successful business owner must be an effective manager (who excels at systematizing the company's profitable work) and entrepreneur (who has a vision for the company's future).